let my people go surfing: reading response

“Make the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”(Chouinard 70).  The author created the brand Patagonia with friends because it was something they all genuinely enjoyed making products to do what they love. As a child the author didn’t feel like he fit in with the people around him because of a language and cultural barrier, therefore, he connected with nature instead going on several adventures. The author is very set on his beliefs and it was very hard for him and his co-workers to consciously and collectively decide to expand their business knowing it would take resources that are limited on earth. They did decide to expand but had advisors and a serious meeting before making this decision and they justify this by giving more tax dollars and donating in order to repair. Nature is very important to Chouinard and it has always been there for him and he enjoys going on these adventure outings but lately he noticed how bad the climate is due to all the natural disasters that are occuring. Although, his company also negatively affects the environment like all the other major corporations he is against but he makes up for it by giving back.  Overall, it is hard for any business to have fully environmentally friendly operations but these business can definitely inform themselves on the damages they are making and give back at least a small percentage to the environment.