Reading response #2

The main point is that persuasion is utilized in everything we do and that we are analyzing things constantly on their use an example provided in the text was that students judge professors. Rhetoric uses items such as images and language in order to persuade. Rhetoric is important and used by everyone whether we notice or not. We judge books by their covers and people by how they choose to present themselves. Exigence is the context or in other words the purpose. When analyzing things we must understand the message they are trying to portray. Audience is the people who the message is intended to reach and in make them do something. There is also a farther audience for others that read the text that would be willing to make the big changes and donations in order to make a big change. Constraints are the limits in which the message has to be portrayed. Such as certain things it should and should not have in order to be complete. Ethos is a method of persuasion that builds credibility to the message they are trying to get across. Pathos is the emotional tool of persuasion that usually uses anecdotes in order to trigger emotional reactions to persuade the reader that they should do something. Logos is the method that uses statistics and research to persuade .